The ABTA Holiday Habits survey, released today in Tokyo at the Travel Convention, contained the encouraging news that millennial (aged 18-24) and Generation Z travellers (aged 18-34) are turning increasingly to travel professionals, such as agents, to book holidays.
The survey found that 22% of 18-24-year-olds are booking in store, an increase of 8% on 2018's survey (the national average is 12%), and that they are the age group most likely to believe that booking through a travel professional means they will have a better holiday (20% for this age group versus a 14% average).
According to a statement from ABTA, the significant trust younger travellers put in the trade could be attributed to multiple factors, such as this age group being more likely to be less experienced travellers and are therefore keen to make use of the knowledge of professionals, such as agents.
The main reason overall for using a travel professional is ease of booking at 59%, as well as value for money (35%) and having a holiday tailor-made to suit personal preferences (26%).
The full travel report can be found at www.abta.com/holidayhabits2019
