Millennials & Gen Z giving hope for travel agents

The ABTA Holiday Habits survey, released today in Tokyo at the Travel Convention, contained the encouraging news that millennial (aged 18-24) and Generation Z travellers (aged 18-34) are turning increasingly to travel professionals, such as agents, to book holidays.

The survey found that 22% of 18-24-year-olds are booking in store, an increase of 8% on 2018's survey (the national average is 12%), and that they are the age group most likely to believe that booking through a travel professional means they will have a better holiday (20% for this age group versus a 14% average).

According to a statement from ABTA, the significant trust younger travellers put in the trade could be attributed to multiple factors, such as this age group being more likely to be less experienced travellers and are therefore keen to make use of the knowledge of professionals, such as agents.

The main reason overall for using a travel professional is ease of booking at 59%, as well as value for money (35%) and having a holiday tailor-made to suit personal preferences (26%).

The full travel report can be found at www.abta.com/holidayhabits2019


More News...

What makes Grenada 'One t…

What makes Grenada 'One to Watch' in 2020...

Grenada has been named 'one to watch' in the ABTA Travel Trends Report 2020.

Enjoy free drinks and tip…

Enjoy free drinks and tips in Fred. Olsen’s latest cruise sale

Fred. Olsen Cruise Lines is offering guests ‘Free Drinks & Tips’ on over 120 cruises from April to December 2020 – on all new bookings made up to February 4,...

Jet2 announces Lisbon as …

Jet2 announces Lisbon as new destination

Jet2.com and Jet2holidays has announced that it will operate to Lisbon for the first time, with flights, city breaks and holidays going on sale from Manchester and Birmingham Airports from...

Travel operators could be…

Travel operators could be overestimating their customers’ loyalty...

Research conducted on more than 1,000 travel consumers and 61 travel companies revealed that 81% of travel companies believed their customers were loyal, in contrast to just 51% of customers...

Regent announces Christie…

Regent announces Christie Brinkley as godmother to Seven Seas Splendor

Regent Seven Seas Cruises has announced Christie Brinkley as the godmother to Seven Seas Splendor.

Arena Travel extends supp…

Arena Travel extends support to agents

Arena Travel have expanded their agency sales team and are poised to launch an online portal for agents in early 2020 in a bid to support existing trade partners and...

Palladium goes all in for…

Palladium goes all in for Sicily and Menorca

Palladium Hotel Group is set to launch the three all-inclusive hotels next summer.

CroisiEurope announces Ni…

CroisiEurope announces Nile cruises aboard Steigenberger Royale

CroisiEurope has announced that it will be offering Nile cruises from February 2020 when it charters the Steigenberger Royale.

Olympic Holidays launches…

Olympic Holidays launches new Island-hopping brochure

Olympic Holidays has launched an island-hopping brochure, Island adventures 2020.

Haven offers savings up t…

Haven offers savings up to 40% off on 2020 summer breaks

Haven is offering up to 40% off UK coastal breaks in summer 2020.

Manchester Airport reveal…

Manchester Airport reveals progress made on £1bn transformation programme

Manchester Airport has revealed the progress made on its £1 billion transformations with several months to go until it opens its new terminal.

Become a Saga Star and en…

Become a Saga Star and enjoy a range of benefits

Saga has announced a new programme which will see a group of travel agents become ‘Saga Stars’, benefitting from a raft of rewards and prizes.

Prev Next

twn Are you sure that you want to switch to desktop version?