Momondo?s international survey, which questioned 29,000 people globally, with 1,013 being Brits, found that only 50% of Brits budget for the total amount they can spend - both on the booking phase and during their holiday.

Delving into the industry?s motivation levels, a nationwide study found that 50% of travel and tourism professionals think feeling valued in a job is a top priority, with 46% saying recognition for their hard work actively motivates them.

Online travel agents are currently refining their SEO and paid search strategies, and with Q1 of 2016 well underway, it?s time to compose the perfect packages tailored to each target group?s tastes.

A telephone call is a pivotal step in the holiday booking process, a new report into UK Holiday Planning and Booking Trends by call tracking company Mediahawk reveals.