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Research from the Advantage Travel Partnership, released at its conference in Cancun today, makes happy reading: agency members have opened 11 new high street branches in the last 12 months and 17% of members have their sights set on branch expansion in the year ahead.

A holidaymaker stood at the edge of the pool holding a cocktail.

Expectations are being exceeded after new data has uncovered booking trends for the upcoming May half term and summer school holidays at the Advantage Travel Partnership Conference.