Richard English looks at getting back to basics in selling

In the feature I wrote for Travel Bulletin at the beginning of this year, under the ITT heading, I spoke of my experience with Inga (and if you didn?t read the article let me reassure you ? as you will learn it was a totally innocent experience). I spoke about the way that Inga bustled about behind her bar, cleaning and sorting, even though she needn?t have done so ? simply to create a good impression for her customers.?
By Jayne Finn?