Intrepid Travel and TUI Travel PLC have announced an agreement to enter into a strategic venture to combine portfolios and create PEAK Adventure Group.?
p>Intrepid Travel and TUI Travel PLC have announced an agreement to enter into a strategic venture to combine portfolios and create PEAK Adventure Group.? PEAK Adventures will be run by Darrell Wade, the co-founder and CEO of Melbourne-based Intrepid Travel and the board will be chaired by John Wimbleton, MD of TUI Travel PLC?s Specialist & Activity Sector.
The new group will consist of more than 20 businesses with a combined revenue of circa ?230million, and together they will take 340,000 passengers to all seven continents.
Brands included in the venture are Adventure Center, The Adventure Company, Adventure Tours Australia, Country Walkers, Exodus, Gecko's, Guerba, Headwater, Imaginative Traveller, Intrepid Suntrek, Intrepid Travel, Oz Experience, Peregrine, Pinnacle Tours, Sawadee, TrekAmerica and WesternXposure.
The businesses forming the new venture will operate a multi-channel and multi-brand strategy, which will provide new opportunities for growth including new products, markets and destinations.
