Silver Service success for Leger Holidays

Leger Holidays has announced it has grown its Silver Service fleet by 58% with the addition of 11 new coaches, taking the total number to 30.

p>Leger Holidays has announced it has grown its Silver Service fleet by 58% with the addition of 11 new coaches, taking the total number to 30.

The luxury Silver Service coaches offer extra legroom and additional comfort and facilities, including a spacious rear lounge area, onboard entertainment and free porterage at all hotels.?

The company's marketing director Huw Williams said: ?Sales for 2013 tours are currently up 23% year-on-year, and for 2014 bookings we?re already 85% ahead of 2012. There are several reasons for the success of the collection ? firstly that we continue to add interesting and unique new tours to the range, which grab the attention of our customers. But in addition, for the last three years we have been travelling the length of the UK showcasing our luxury Silver Service coaches directly to consumers and also local travel agents through a series of more than 50 town-centre roadshows a year since 2010.?

?These events enable agents to see the product they are selling first hand, working as an interactive training tool and giving them a greater insight so they can more confidently sell to their customers. It creates huge brand awareness when parked in city centres too, which helps travel agents when trying to sell products to local holidaymakers who may have seen it."

For further information call 0844-504 6250 or visit www.leger.co.uk

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