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After phone lines opened and itineraries went on sale at 8 am on October 9th, 2024, Ambassador Cruise Lines saw trade sales shoot up by 88% and sales reach the cruise line's peak since its inception

As 2,000 hotels, 92 exclusive routes, four new wedding destinations and TUI river cruise itineraries, and more tours than ever go on sale for summer 2026, new managing director Neil Swanson is at pains to reassure agents that, despite commitments to transformation, it's "business as usual" for now