New strategy for Hapag-Lloyd Cruises


Hapag-Lloyd Cruises has announced that its future strategy will focus on luxury and expedition cruises, alongside expanding its international marketing activities.

Hapag-Lloyd Cruises has announced that its future strategy will focus on luxury and expedition cruises, alongside expanding its international marketing activities.


The line?s newly-built Europa 2, sister ship to the existing Europa, will be positioned in the five-star luxury segment as of?May next year, and new growth opportunities in the expedition segment will also be identified and evaluated for future growth.
The company?s Europa 2 brochure is scheduled to be published later this month.

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For more information visit?www.hl-cruises.com