The trusted ski and walking tour operator has revealed a brand new look and feel as it launches its rebranding campaign.
Through a slick new logo, website, brand imagery and travel agent campaign, the rebrand will encourage anyone itching for a great outdoor adventure to do so with Inghams.
The unveil also comes with a shift within the Inghams summer agenda. The programme will no longer be known as ‘Inghams Summer’, but instead ‘Inghams Walking’, building on the brand’s long walking heritage and expertise. The Inghams Walking programme will now be based in one or two locations with no set itinerary, offering travellers the freedom to explore the local area at their own will.
The programme invites holidaymakers to walk the walk this summer in Italy, France, Switzerland, Slovenia and Austria, and uncover the hidden gems just waiting to be found on Inghams’ ‘stay and walk’ holidays.
Inghams COO, John Mansell, said: “It’s incredibly exciting to be able to launch our new Inghams branding at the end of what has been a record winter for our Inghams ski and Lapland programmes – and as we move into summer, we are proud to be building on our heritage with our walking programme.
The new direction will align our summer and winter products under one coherent identity while we continue to deliver exceptional holidays in the great outdoors.”
Julie Franklin, Inghams head of agency sales, commented: “We are very excited to be giving a new focus to our summer product, providing an emphasis on walking. Our engagement and aim will be for our Trade partners to introduce our product to their customers who love to holiday as much as they love to walk. The outdoors appeal is massive and having just completed our destination focus month, we have now launched a huge amount of new tools, including new sales guides, new trainings, images for social media and window posters to help our agent partners share inspiration with their customers.”
