The luxury operator has launched a European programme for the first time in its 22-year history.
The newly launched programme will focus on six key Mediterranean holiday destinations which are regularly requested by the UK market, including Spain, Portugal, Italy, Greece, Cyprus and Turkey. The programme will feature 106 luxury hotels across the six destinations, featuring world-renowned brands Ikos, Sani, St Regis, Jumeriah, Ritz Carlton, Domes and many more.
To support the programme, If Only has also launched a 96-page European Collection agent-friendly brochure, as well as producing the largest product launch with a host of campaigning initiatives, including social media, email marketing, blogs, videos and much more. A series of events will also take place up and down the UK, including a European showcase and a series of VIP agent dinners.
Gordon McCreadie, general manager at If Only, said: “I am thrilled that we have added Europe to our existing product range, and we are excited to take the company on this new venture. We are established in the long-haul market thanks to the support we get from agents, in particular Indian Ocean, Caribbean and Arabia, that our feedback from retailers was they missed a trade-only operator like us, with our dedicated luxury specialists, in the European market.”
To support the launch of the European collection, If Only is offering agents enhanced earnings on their My Loyalty Card Scheme, allowing them to earn up to £600 on each booking. In addition, all European bookings made during the month of May will be entered into a prize draw to win a three-night stay at the Ritz Carlton, Abama, including flights, plus places on a selection of FAM trips that the company is running throughout 2023 and 2024.
