The airline has partnered with Paramount Pictures to celebrate the release of the latest Mission: Impossible film by offering guests a cinematic flying experience fit for the big screen.
From June to August, guests flying in Etihad’s First and Business cabins will be treated to a cinema-style Movie Snacks menu and complete with themed mocktails such as Mission Accomplished, Undercover Sipper, Secret Agent and Thyme’s Up. All Etihad guests will be able to enjoy inflight entertainment featuring Mission: Impossible content.
Later in the year, guest travelling on Etihad will be able to experience a dedicated Mission: Impossible channel on its inflight entertainment system E-BOX, featuring all seven movies and behind-the-scenes content.
In addition to the on-board experience, Etihad will be celebrating the film’s release with a co-branded marketing campaign featuring bespoke content and flight specials.
The next instalment of the franchise, ‘Mission: Impossible – Dead Reckoning Part One’ will be released globally on July 12, 2023, and features shots of Abu Dhabi’s iconic sand-dunes in the Liwa Desert. This marks the third time the UAE has been chosen as a location for the franchise.
Amina Taher, vice president of Brand, Marketing and Sponsorships for Etihad Airways, said: “The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad and Abu Dhabi to the world.”
Irene Trachtenberg, SVP, Worldwide Marketing & Partnerships at Paramount Pictures, commented: “We are happy to partner with Etihad and to shoot in Abu Dhabi once again. Having Etihad aircraft and cabin crew authentically in the movie celebrates our appreciation of the warm welcome Abu Dhabi gave to our production.”
