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Embrace Travel Group acquires Prestige Holidays

The independent operator has been acquired by Embrace Travel Group, as its chairman John Dixon announces retirement after a 50 year career. 

Independent tour operator Prestige Holidays has been acquired by Embrace Travel Group for an undisclosed sum.

The tour operator's chairman and managing director, John Dixon, will retire after over 50 years in the UK travel industry, with David Skillicorn continuing with the company. 

Dixon, who founded Prestige Holidays over 30 years ago, explained: ?I am delighted to have secured new ownership for the company after what has been a particularly challenging 18 months. This deal recognises the hard work of the Prestige team and will enable the business to move forward and adapt as international travel starts to pick up post pandemic.?

Embrace Travel Group comes with a strong portfolio of UK-based travel companies, and was drawn to Prestige's brand and long established relationships with the travel trade, which Embrace aims to continue. 

www.prestigeholidays.com / www.embrace-travel-group.com