Ecuador has revealed a new strategy to position itself as a sustainable tourism destination in order to expand its presence in Europe, with emphasis on the UK.
The strategy will centre around the country's diverse nature and adventure opportunities, gastronomy and cultural experiences, and rural and community-based tourism offerings. The tourism board is keen to work closely with tour operators and travel agents to increase sales to the destination and generate more visibility to local businesses.
To raise awareness of the country as a sustainable tourist destination and increase UK visitor numbers, Ecuador will partner with important travel agent associations and networks in the UK, and create marketing spaces between the local tourism industry, represented by Ecuadorian entrepreneurs, and international buyers from the UK.
Ecuador will also showcase its tourism proposition at several trade shows, fairs and tourism promotion events in the coming months, including the World Travel Market (WTM), and LATA Expro.
Neils Olsen, Ecuador’s minister of tourism, said ““In a post-pandemic era, tourists are looking to beat the crowds; seeking destinations that offer increased contact with nature, as well as innovative experiences that cater for cultural immersion and biodiversity. Ecuador is ready and raring to meet this demand, which is why we’re delighted to be launching this new strategy in the European market.
“Whilst positioning ourselves as a sustainable tourism destination, our aim is to attract more conscious British travellers who want to travel in a slower and more mindful way and immerse themselves in our unique culture, heritage and outdoor activities”
As of February 2023, Ecuador has recuperated 84% of its international connections with Europe compared to March 2020.
