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Celebrity Cruises renews its agent commitment with new pledge

Next year is gearing up to be the year of the agent for cruise line Celebrity Cruises as the business revamps and re-launches its approach to working with trade partners.

The line is making a strong promise to agents with a new Celebrity Commitment, a programme that clearly defines what agents can expect from the cruise line and what they will enjoy in rewards.

Three core areas form the new programme:

Exceptional Holidays: strong marketing campaigns and on-board experiences to push holidaymakers to book experiences with their travel agent.

Exceptional Rewards: attractive commercial terms and incentives, including the loyalty programme Celebrity Rewards.

Exceptional Support: the best tools and resources, including training, for agents to help them sell.

Sarah Harraghy, the company's commercial sales director UK and Ireland, said: ?The roll-out of our Celebrity Commitment is just the beginning of a raft of investments and activities that will really highlight how agents are at the heart of our business. We?re excited about what 2016 holds.?

For more information visit www.cruisingpower.co.uk