Azamara Club Cruises is revamping how it is positioned to agents following feedback from trade partners who want to be able to sell the cruise line as an all-inclusive holiday.
Azamara Club Cruises is revamping how it is positioned to agents following feedback from trade partners who want to be able to sell the cruise line as an all-inclusive holiday.
The move to all-inclusive follows the addition of select standard spirits, wines and international beers into the main cruise fare, and the inclusion of a new ?AzAmazing Evening? destination event on each sailing.
The all-inclusive approach will apply when each of the two ships in the boutique cruise line begin their 2013 European season in spring 2013. Azamara Quest will operate the new all-inclusive approach from March 27, and Azamara Journey will join in from May 15. To support the move, the company has developed a new training module as part of the online Cruising for Excellence learning portal on how to sell all-inclusive voyages.
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