Advantage Travel Partnership reports bookings boom for school holidays

The Partnership has reported strong bookings for both February half term and the Easter Bank Holidays as consumers continue to prioritise travel.

Advantage’s travel agents have report that booking for February half term are up 15%, with revenue up 25% in comparison to 2023. In need of a dose of sunshine, the Canary Islands are the most popular getaway destination, accounting for 15% of all bookings. The US is also a popular choice, accounting for 9% of bookings, with New York reigning in the top spot.

The Easter holidays are seeing a strong boost in demand, with bookings up 8% and revenue 25% compared to last year. The ever-popular Canary Islands once again leads the top selling destination, accounting for a 14% share of all booking volume, followed by France as Brits head for the slopes.

Long haul destinations make up 26% of all departures, with the US, Dubai and the Caribbean leading the Easter charge. City breaks also remain a popular choice, accounting for 15% of bookings, with Rome, Reykjavik, Pairs and New York remaining as fan-favourites.

Julia Lo Bue-Said, CEO of The Advantage Travel Partnership, stresses that “travel continues to remain top of the agenda for much of the UK” even as the cost of living crisis continues throughout the country.