Advantage introduces QR codes

Advantage Travel Centres has introduced QR codes to its window materials using them for the first time as part of the current ?We add?? turn of year campaign. Advantage Travel Centres has introduced QR codes to its window materials using them for the first time as part of the current ?We add?? turn of year campaign.

The smart phone readable QR codes will link to the Advantage Love Your Travel Agent website (www.loveyourtravelagent.com) for customers to access the latest offers on holidays worldwide.

For the turn of year campaign, the codes appear on large window banners in around 450 high street locations across the country.? Codes will be included on window banners every month to give consumers 24-hour access to the most up-to-date deals relating to the destination or holidays featured on the banner.

Mark Rowe, head of marketing services at Advantage Travel Centres, said: ?Members are keen to see how well QR codes are used and see it as a proactive step to increase consumers? access to the holidays we offer.?