ABTA has launched a programme of new consumer engagement activity to raise awareness of the ABTA brand amongst 18-34 year olds. ABTA has launched a programme of new consumer engagement activity to raise awareness of the ABTA brand amongst 18-34 year olds. The activity aims to engage with consumers by focusing on the inspirational and fun aspects of travel and over the summer the association will be running a variety of different initiatives targeting various segments of the 18-34 year-old market, including students and young families.
All activities will direct consumers back to a new Love Travel Facebook page at www.facebook.com/abtalovetravel
