The river cruise line has launched its ‘Why Now? Why Not?’ marketing campaign to highlight that there has never been a better time to promote river cruising to agents.
Centred around the cruise line’s time-sensitive peak summer offers, with prices from £1,329 per person, the campaign aims to showcase the different elements that make up a river cruise experience and how cost effective they can be.
River cruise packages include flights and transfers, food and drink onboard, as well as ships with spas, swimming pool and different destinations at each doorstep. The marketing campaign aims to urge agents to dig into the untapped potential of selling river cruises for their value, especially compared to other holiday types in Europe this summer.
Lucia Rowe, managing director at A-ROSA River Cruises, said: “As agents continue to search for affordable summer options for their clients, we saw the value in creating a campaign that clearly puts river cruising up there as a viable option that they must consider, and we want to so all that we can to ensure they offer it to customers as an alternative for city or resort stay enquiries.”
As a further incentive to agents, the cruise line has launched a new competition where one lucky winner will receive a Two Bare Feet stand up paddle board worth more than £400. All agents who make a booking between now and June 16th will be entered into a prize draw and the winner will be chosen at random after the closing date.
