Gemma Harvey from Travel Counsellors talks about customer loyalty and why people should choose their travel agents like they do their hairdressers.
Something that has struck me this year is the loyalty people show to their hairdresser versus their travel agent. In a poll I conducted, only 50% of respondents said they book their holiday with the same agent each time. When it comes to booking a holiday, why should people choose a travel agent like they do their hairdresser?
Expert knowledge
We approach an expert to ensure we get exactly what we set out to buy. When it comes to a holiday, a travel expert is no different. Much like our hairdresser, who we need for their expertise in cutting hair, an expert in travel has the training, experience, skills and knowledge required to find the best flights, hotel options and to make recommendations for the perfect trip.
Trust you?re in safe hands
We trust our hairdresser to look after our hair. We rely on them to cut the perfect style every time. A travel expert is someone you can trust to look after you too, creating the perfect holiday every time. Like your hairdresser, your travel expert makes sure you are well informed and give you peace of mind that you are safe in safe hands.
Independent
Your stylist will cut your hair to suit you. A travel expert will do the same. Offering choices that are not off the shelf and are completely unique to a client.
Personal service
We return to the same hairdresser. We have their number in our phone. It is a personal relationship. They ask us questions to find out our personal preferences. A travel expert is also just a phone call away, no call centres, no waiting on hold. They get to know you personally and are familiar with your requirements to create the right holiday experience.
So, next time you are trying to convey how important it is to use a travel agent, remind potential clients that booking trips with a travel expert can be the same comfortable and enjoyable experience as using a familiar hairdresser.
