Travel Bulletin heard from Abbie on how to reassure customers during uncertain times and push for the all-important sale.
This has been a tough period for travel, with cancelled flights and media reports of airport chaos, which is an ongoing issue and is causing some concern as we approach the peak summer holiday season. The reality is, while no-one wants to hear this news, it does reinforce the benefits of booking with a specialised travel consultant who can really help every step of the way when it comes to tricky areas such as rescheduling flights. This travel chaos highlights the importance of personal travel consultants.
Congratulations to the agents across the industry who have spent a significant amount of time in recent months amending and rebooking to make sure their clients receive the very best service and minimal disruption.
I think it is important for agents to take time to really understand their customers and listen to their needs. Your natural charm is your secret weapon so use your personality to break the ice.
Dig deep to ascertain exactly what the customer wants to get out of their treasured holiday. Help them to paint a picture of what their perfect holiday looks like and then show them how to get it. The customer is looking to you for the expertise and vast experience you can offer. Share your own experiences and destination knowledge to help set the scene. Also, don?t be afraid to ask for the sale and address any concerns the customer might have to remove obstacles to booking. I was always taught ? if you have three yes answers, the customer will book!
Don?t forget to utilise ?mirror matching? to build a connection with the customer, for example, ?So, Abbie, you said you like different restaurants, I have nine for you to choose from...?
Travel agents, now is our time to shine!
