The UK’s largest permanent multi-sensory, immersive experience in London.

One lucky winner will receive two tickets to FRAMELESS London, plus accommodation for one night for two people at The Cumberland Hotel in London, redeemable on a date of their choice during Summer 2025.

Located in the heart of London just a few minutes from Marble Arch station, FRAMELESS is the UK’s largest permanent multi-sensory art experience. A cultural highlight for visitors of all ages, it’s a must-see addition to any London itinerary.


The experience features four award-winning galleries where iconic masterpieces are reimagined through cutting-edge projection, evocative soundscapes and immersive storytelling. This season, visitors can enjoy a refreshed Beyond Reality Gallery featuring emotionally powerful works by Salvador Dalí, Max Ernst, and Edvard Munch. A new addition, Odilon Redon’s The Cyclops, expands the Gallery’s dreamlike narrative, inviting visitors into a world of wonder and surrealism.

For those seeking a more social, after-hours cultural experience, FRAMELESS Lates take place every Friday and Saturday from 6pm to 10pm. These relaxed evening sessions allow guests to explore the galleries with a drink in hand, accompanied by curated soundtracks from Soho Radio.


FRAMELESS offers tailored support for group organisers and Free Independent Traveller (FIT) enquiries, with competitive trade rates available upon request. Groups of 15 or more benefit from discounted pricing, with direct booking options available for group handlers, tour operators, Destination Management Companies (DMCs), FIT specialists and agents promoting city breaks and cultural experiences in London.

To find out more or make a booking, visit frameless.com/groups-and-trade.

Stay at The Cumberland Hotel, FRAMELESS’ Official Hotel Partner
As part of this incredible prize, the winner will also enjoy a one-night stay for two at The Cumberland Hotel, FRAMELESS’ official hotel partner, located just moments from Oxford Street and Hyde Park. Drawing inspiration from London’s rich musical heritage, The Cumberland offers a vibrant blend of style, comfort and contemporary service. With over 900 rooms, stylish bars, a restaurant, meeting spaces and modern facilities, the hotel is the perfect base for a memorable city escape. Whether you’re visiting for culture, shopping or nightlife, The Cumberland hits all the right notes.

Answer the question below for the chance to win in the competition

1. What is the minimum group size required to qualify for discounted group rates at FRAMELESS?

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Name (*)
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Agency Name: (*)
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ABTA, TTA or Global Number:
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Address: (*)
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How To enter
Please submit your answer via the competition link.

Closing Date
The competition closes on 30th June 2025 at 23:59 BST. Entries received after this time will not be counted.

The Prize
The winner will receive:

  • 2x tickets to Frameless and one-night stay at the Cumberland Hotel

*T&Cs:

  • Prize of 2x tickets to Frameless plus one-night stay at the Cumberland Hotel
  • Visit must be booked by 31 August
  • Date for visit to FRAMELESS Lates and overnight stay at The Cumberland Hotel must be booked at least 2 weeks in advance
  • The overnight stay for 2 people at The Cumberland Hotel London must be used in conjunction with the given visit to FRAMELESS
  • Room booking at The Cumberland Hotel is subject to availability
  • Winning tickets should be booked before the end of the summer with the visit taking place before the 31st of August 2025. Please check blackout dates on our website to avoid any disappointment
  • Winner will be randomly selected and notified via email, no later than Wednesday 9 July 2025. If we do not receive a response within 48 hours, we reserve the right to withdraw the prize and offer it to the next eligible entrant in accordance with the process described above
  • The 2x FRAMELESS tickets are redeemable for standard adult and child tickets only
  • The Competition is open to UK residents only
  • May not be used in conjunction with any other offer or promotion
  • Purchases from the Gift Shop are not included in this offer
  • Frameless London Ltd reserves the right to withdraw, suspend or amend the competition, including its Terms and Conditions, where it becomes necessary to do so at any time
  • You must be 18+ to enter
  • Standard FRAMELESS Terms & Conditions of Entry apply
  • These Offer Terms (including the offer description above) set out the key terms of our FRAMELESS offer. Please find full Terms & Conditions via Universe at https://www.universe.com/terms#EU
  • The decision of FRAMELESS regarding any aspect of the prize draw is final and binding and no correspondence will be entered into about it. We reserve the right to exclude any entries which are inappropriate, fraudulent, or based on misconduct
  • The prize is non-transferable, non-refundable, and cannot be exchanged for any cash alternatives
  • All travel costs and any additional costs are the responsibility of the prize winner
  • Entry into the competition will be deemed as acceptance of these terms and conditions

The Promoter of this competition is Frameless Immersive Art Experience, 6 Marble Arch, London W1H 7AP.

Only one entry per person. Prize is non-transferrable and has no cash value. If specific prizes are unavailable, nearest equivalent will be supplied By entering this competition, you give your consent to your name being published by Travel Bulletin should you win and to possibly receiving travel related material from both the competition sponsor and Travel Bulletin. If you would prefer your data not to be held, please confirm by emailing circulation@travelbulletin.co.uk By submitting your entry you have read and accepted the terms and conditions as above.