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For over 200,000 years, AlUla, an ancient oasis city in the northwest of Saudi Arabia, has attracted ancient civilisations, trade, pilgrims and travellers who came to take advantage of the abundant resources offered by its fertile oases. Today, AlUla is an eloquent symbol of a great heritage. This largely undiscovered region holds a timeless mystery, from its human history to its incredible array of natural wonders, including dramatic rock formations, sand-swept dunes and archaeological wonders, as well as a green, lush oasis that traces the lives of the ancient civilisations who built their cities here.


AlUla International airport (ULH) is easily accessed over Saudi gateway cities Riyadh and Jeddah, and also internationally direct from Doha, Dubai, Amman and Cairo. Key airlines are Saudia, Emirates/flydubai code share, Qatar Airways, Royal Jordanian and flynas.


Unique heritage experiences awaiting your clients include incredible history and heritage. Home to the Nabataean city of Hegra, sister city of Petra in Jordan, home to the lost civilisations of Dadan, the fascinating and sensitively restored walled city of AlUla Old Town, and Jabal Ikmah providing an open-air library of ancient inscriptions and rock art.


AlUla’s astonishing natural beauty includes a lush and thriving oasis, ochre streaked sandstone canyons and lunar plateaus of black volcanic stone. The natural, unspoilt environment provides unique experiences and sights such as Elephant Rock. Float above ancient landscapes in a hot air balloon, experience Hegra in a Vintage Land Rover, ride an Arabian horse across the dunes, stargaze with no light pollution, or embrace desert adventure hiking, cycling or more adrenaline experiences such as rock climbing and ziplining.


Discerning customers will enjoy AlUla’s hospitality staying in boutique style accommodation such as Banyan Tree, Our Habitas, Shaden Resort and Dar Tantora The House Hotel.