The programme will restart in 2023, offering agents the chance to explore the island nations activities and experiences first-hand.
The Samoa Tourism Authority has announced the restart of its trade fam trip programme for this year.
Intended to re-engage efforts and boost awareness among the trade, Samoa Tourism Authority see this as an important step on the journey of positioning Samoa as a unique holiday destination.
Agents will receive a full guided tour of the two main islands of Samoa, including hotel inspections and attraction site visits, accompanied by local Samoa Tourism staff. The fam programme highlights the importance of selling from experience and empowers agents with the confidence to sell Samoa.
"We’re excited to welcome international visitors back to Samoa and are confident we will continue to see those numbers rise quickly over the next 12 months. According to our most recent reporting, we are tracking well against our projections per our recovery plan," says the Samoa Tourism Authority.
