G Adventures announces return of Change Makers incentive programme

The adventure tour company has announced the return of its popular incentive programme, Change Makers, after a three-year hiatus.

Agents will be able to earn their way to the global summit, held from September 22-28, 2023, by choosing to change people’s lives through travel by booking G Adventures trips. Agents who successfully earn a place at the Change Makers Summit will see first-hand how their work has directly impacted local communities in the destinations the company operates in.

Thirteen ‘makers of change’ will be chosen from each of G Adventures’ major market – the UK and Ireland, Europe, the US, Canada, and Australia and New Zealand. The 65 agents will be brought together at the Summit which will also host senior leaders from around the world as well as some special guests.

Plenty of surprises will be revealed during the week-long event, including visits to the ‘G for Good’ community tourism project built by non-profit partner, Planeterra, an immersive full-day G Adventures experience, and a special party to remember.

To be eligible for a space at the Summit, agents automatically receive one entry per traveller booked on a G Adventures tour, with the top eight from each region qualifying, as well as an additional five ‘wildcard’ spaces available for each region to allocate to any agents who shows commitment to their clients.

Brain Young, managing director for G Adventures EMEA, said: “At G Adventures, we change the lives of our travellers when they choose to explore the world with us, and as the pioneers of community tourism, we change the lives of people in the places we go.

“We’re so excited to not juts welcome our valued agency partners on this special trip, but also celebrate the return to travel with them.”

The Change Makers challenge is now live, and will run until June 30, 2023. For more details, agents can visit sherpa.gadventures.com/change-makers/