The new style of fam will feature competitions and prizes throughout the trip, with agents competing against each other to come out on top.
The 'Battle of the Agents' winners will earn a grand prize at the end of each fam trip.
Challenges will include landmark content creation, destination quizzes and learning local phrases, with bonus points up for grabs for extra social media content.
Eight spaces are on offer for the first-ever 'Battle of the Agents' fam, taking place in May 2024 in British Columbia. Details on how you can win a place will be announced soon.
Lee Rogers, product & commercial director at Canadian Affair said: "We are continually looking for ways to enhance the experiences we offer our agent partners. The Battle of the Agents reflects our desire to make FAM trips a more dynamic and knowledge-driven experience.
"It is a new and engaging way for agents to immerse themselves in Canada while equipping them with the insights to sell the destination more effectively."
