Sojern, a data-driven traveller engagement platform, has announced further international expansion and record growth from Q1 2013 through Q1 2014.
p>Sojern, a data-driven traveller engagement platform, has announced further international expansion and record growth from Q1 2013 through Q1 2014.
During this period the company more than doubled year-on-year revenue, launched in Latin America and expanded its global footprint to more than 200 million unique traveller profiles via three dozen data partners.
The Sojern Traveler Platform (STP) combines machine-learning technology with enhanced real-time bidding and deep data insights to deliver one-on-one engagement - at scale - via multiple touch points across the digital landscape, including: Display, Video, Mobile, and Social.
The company now serves more than 600 customers running in 196 countries. In early 2013, Sojern established its EMEA headquarters in London and recruited travel and online advertising experts from Amadeus, British Air, Criteo, Lastminute.com/Travelocity, Overture, Skyscanner, TripAdvisor and Yahoo!
"With an expanding global data set curated for optimum performance, we are able to help our multinational clients leverage travel patterns and consumer intent to effectively target the right traveller, with the right message, at the right time, anywhere in the world,? said Stephen Taylor, VP and MD International, Sojern. ?This has enabled us to expand rapidly into the EMEA region, and we're now poised to offer our solutions in new markets.?
"With the industry-leading traveller engagement platform and deep insight into the behaviours of more than 200 million travellers, Sojern is uniquely positioned to help travel brands around the world drive value via top and bottom line contribution,? said Mark Rabe, CEO, Sojern.
For more information, please visit sojern.com.
