Travel Opinions
Travel talks: John Guinn reflects on the significance of the Croatian flag
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Hrvatski Grb, no my cat hasn?t just walked across my keyboard, is the coat of arms that forms part of the Croatian national flag.
Smartphones lead the way to appy travellers by Julie-Anne Uggla, founder of Cities Talking
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Today?s consumer spends an average of 2.8 hours a day online on their mobile phone and 69% of Brits cite technology like apps and the internet as their preferred way of finding out more about the new cities, over traditional methods such as travel books and brochures.
Summer of discontent has transformed Britain?s travel habits by Louise Hodges, Travelzoo
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UK travellers overlook typical winter sun destinations in favour of ?safer? travel destinations.
The truth behind business travellers and the best media to reach them with by Susi Thorimbert, head of research at Eurosport and board member of inTV
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The business traveller is a hot target for many travel brands, from tourist boards and luxury resorts to inward investment bureaux and car hire firms. However, they are literally a moving target which makes reaching them with traditional TV ad campaigns a notoriously difficult affair ? they simply don?t have the time to sit and watch as much domestic TV as the average person.
Helping tourists make sense of cards abroad by Gino Ravaioli, chairperson of the DCC Forum
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Many consumers make a conscious choice where they go to exchange cash before leaving for a trip abroad. They may well look at options available to them at a number of places on the high street; it might involve research online; alternatively they may choose to do this at the airport because it?s convenient and something they can take care of once they have safely checked in.
By contrast, what consumers don?t stop to check is the options available to them when using their card abroad.
- The importance of neuroscience in the travel industry by Neuroscientist & Cognitive Psychologist Dr Lynda Shaw
- Five Ways for Hotel Managers to Maximize their Marketing Budget by Jeff Down, senior sales director, Hotels, EMEA, Sojern
- ?Bringing new customers onboard: Understanding what holidaymakers want and what it means for the cruise industry? by Rose Fernandez, director of marketing, Amadeus UK and Ireland
- Let?s get digital; Travel agents must analyse and optimise by Rakesh Harji, UK managing director, Blue Yonder