For the travel and hospitality industry, corporate social responsibility (CSR) can help a hotel, holiday park or bed-and-breakfast to thrive by motivating employees, differentiating the business in a competitive marketplace, and providing positive stories for the interest of local and national media.

The beach holiday is starting to go out of fashion with more and more people favouring a more active adventure travel or activity holiday.

We live in a world where short form, highly targeted and timely digital communication is the norm. It is therefore probably unreasonable to expect an employee to wade through pages of travel policies and advice before they head off on a business trip, even if that is to what might be a higher risk destination.

Although currently in the peak sales period for the travel industry, it’s important to recognise that the rate of digital sales growth within the UK market is set to slow in both 2016 and 2017.