Much of the focus of what a Brexit would mean for the travel industry has focused on outbound travel however Allan Lambert, managing director of Blue Chip Holidays, has expressed his concerns over the impact it could have on the inbound travel market…

Whether it’s a business man arriving to speak at a conference, a couple wanting to book dinner at the restaurant, or a group of friends looking for a local shopping centre, every hotel, in every country has a long list of tales of ‘lost guests’, aggravated or confused by limited access to information or direction.

British holiday-makers are heading abroad with a spring in their step thanks to attractive exchange rates and more choice than ever when it comes to how they carry currency around – cash, prepaid cards and credit and debit cards.

But there is one choice they will be offered abroad that could end up costing them, if they aren’t educated to choose wisely.

As the distribution landscape becomes increasingly complex and fragmented, hoteliers in all segments are faced with the need to measure net contribution from each channel, and make the right revenue management decisions in order to optimize channel mix and overall profitability.