Travel Opinions

Top tips for agents selling prepaid cards by Joanne Briggs, Tuxedo Money Solutions

Prepaid cards that offer generous commission rates are a crucial part of an agents’ business, facilitating an additional revenue stream and bridging profit margins. The value of prepaid cards in consumer travel alone is expected to reach £36 billion by 2017, indicating significant income potential.

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Taking Control of Bandwidth-Hungry Apps by Dirk Gates, Xirrus Wi-Fi

When guests on business mix with leisure travellers and hotel staff on the same Wi-Fi network, it can make for a miserable, slow connection. As a result corporate customers, holiday makers and the accommodation provider’s own employees often struggle with bad internet and unreliable Wi-Fi connections—mostly due to bandwidth-sucking apps.

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How can travel businesses capitalise on technology? By Laura Hadley, Black Pepper Software

38% of UK SMEs believe they will fail if a digital strategy isn’t implemented, yet only 2% are actually doing something about it. In the highly competitive travel industry, it's vital professionals at every level understand the technology available and how it benefits the business. If not, efforts to cut costs and introduce sleeker operations will be wasted. Travel companies have seen small technology changes enhance the travel experience though, such as faster Wi-Fi and interactive airport desks, but to truly capitalise on technology, businesses must think differently.

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Why travel brands shouldn’t be afraid of loosening their brand control by Catherine Spencer, equimedia

Review sites such as TripAdvisor and Feefo have long since secured their roles in the shopping baskets of travel consumers. Consulting reviews and other user generated content (UGC) is now a key part of the purchase journey for many travellers. TripAdvisor alone reaches 350 million people per month, with 200 new contributions added every minute. Online reviews harness user generated content as a powerful marketing tool, but some brands are still anxious about putting the consumer and their opinions in the driving seat.

It might seem scary stepping away from the helm, but here’s why travel brands should loosen their brand control.

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The most common threats facing business travellers by Sophie Harwood, beTravelwise

There was once a time that the only companies who trained their employees on travel safety and security (or who even had a travel security policy) were those who operated in the so-called ‘high risk’ industries or areas – work such as manufacturing, construction, mining, drilling, or defence in places such as Somalia, Afghanistan, Iraq or Papua New Guinea.

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