Travel Opinions

‘Is now the time to take big data seriously?’ by James Blake, Hello Soda

With 2.5 quintillion bites of data being created every day, big data analytics has never been more useful for the travel industry.

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‘How data is amplifying the customer journey for travel brands’ by Jed Mole, Acxiom

We all love a holiday. Whether you’re a winter sun escapee, a ‘sausage leg selfie’ taker, or simply enjoy running away from work with the family for the weekend, there’s nothing better than switching off the laptop for a getaway.

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‘How can travel companies easily navigate the GDPR journey?’ by Scott Logie, REaD Group

As the countdown to the General Data Protection Regulation (GDPR) rolls on, the inevitable speculation around its potential implications continues to make headlines.

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‘Virtual, Augmented and Mixed Reality: The new age of try before you fly’ by Deepa Bist, IgnitionOne

Virtual and Augmented Reality are arguably the most revolutionary technology since the iPhone. Simply put on a headset, push a few buttons and you’re instantly transported to anywhere in the world.

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‘Travel brands and social media: Four common mistakes’ by Stephanie Reed, freelance social media manager

I recently spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that aren’t using social media to its full potential. Although busy managing social media channels for brands on a freelance basis, I have the thirst to take on additional projects.

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