With the Advantage Travel Partnership’s 2025 conference almost upon us, head of business development David Moon explained exactly why travel conferences still matter—and the three key ingredients that have fuelled the success of Advantage’s flagship event
“At Advantage, we never take delegate attendance at our conferences for granted and invest significant time and care to ensure our events are purposeful, impactful and truly worth attending."
"...we never take delegate attendance at our conferences for granted..."
“The Advantage annual conference takes place in May, and this year, we’re heading to the beautiful island of Malta from May 13th to 16th, under the theme Journey Reimagined.”
The recipe for success
“A successful conference needs three key ingredients: a great location, rich networking opportunities, and impactful content. We’re confident this year’s event ticks all three boxes.
"Over the past decade, Malta has transformed into a dynamic Mediterranean hub, blending rich history with modern innovation and shifting its tourism strategy towards sustainable travel and year-round cultural experiences. It’s the embodiment of Journey Reimagined!
“Conferences are the ultimate business reset—a chance to step away from the day-to-day, gain fresh perspective, and return with ideas you’re excited to implement. But it’s not just about inspiration — it's about action.
“Take Artificial Intelligence (AI), for example. It’s a hot topic, but often discussed in vague or overwhelming terms. This year, we’re diving into the practical side of AI. Partnering with AI experts Lokulus, we’ve run discovery sessions with two Advantage members to explore how AI can help solve real-world business challenges. I can’t share the outputs of those sessions now, but they will provide practical insight into how AI can help reimagine travel businesses in the future.
“We’re also tackling TikTok, which continues to disrupt and redefine travel marketing. TikTok is a powerful platform, and the session has been crafted to help provide practical strategies and tactical know-how to cut through the noise.
“Our ever-popular speed-networking sessions will bring our members and supplier partners together. An opportunity to cement existing partnerships and seek out new ones!
“And of course, no conference is complete without a compelling speaker line-up. I’m especially excited that Sophie Morgan, disability advocate and broadcaster, joins us in Malta. As the father of a son who is a wheelchair user, I know how vital it is to shine a light on accessible travel. It’s a market full of untapped potential — and one our industry needs to better understand.
“Inspirational Content + practical takeaways + action = Journey Reimagined.”
David Moon is the Advantage Travel Partnership's head of business development.
