Slovenia combats over-tourism with launch of new tourism campaigns

The Slovenian Tourist Board has announced the launch of two new marketing campaigns, to help combat over tourism and preserve Slovenia’s rich cultural heritage.

The new campaigns include: The Digital Ambassador, ‘Make New Memories’ which has just launched for the summer; and the other ‘Culture: The importance of Preservation of History and Landscapes’, will launch at the World Travel Market this November. Both aim to raise awareness of Slovenia’s lesser known areas and treasured historic sites.

Mladen Ljubisic, head of the Slovenian tourist board UK, said: “With popular attractions drawing more and more tourists to Slovenia every year, managing over tourism presents a challenge. As a country extremely proud of its historic heritage and unique landscape, we hope to combat the effects of over tourism by diverting travellers to lesser known areas of the country while highlighting the value of the country’s cultural heritage sites. We have had a really positive response from tour operators so far and look forwarding to launching in November.”

The tourist board has established an online platform, which will specifically showcase the experiences of visitors and locals alike in Slovenia’s lesser-known areas. This platform will aim to tackle over tourism by highlighting Slovenia’s hidden gems and showcasing its rich cultural heritage. In order to spread the word online, the freshly launched Digital Ambassador programme will ask visitors to share their images of Slovenia on social media throughout their visit, using the branding ‘Make new Memories’ and the hashtag #ifeelsLOVEnia.

At the end of 2018 and for 2019 the Slovenian tourist board will highlight the importance of preserving the country’s landscape and historic locations by showcasing its castles, UNESCO listed locations and ancient sites throughout its ‘Historic Preservation Campaign’.

Incentives will be created for agents and tour operators to encourage the preservation of Slovenian heritage and the Slovenian tourist board’s UK office has already started to work closely with tour operators such as Martin Randall Holidays who will launch a selection of historic travel packages in Slovenia this September.

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