The new itineraries embed interactive multimedia, promising clients and agents a more engaging way to showcase their travel plans
Now explorable for Travel Counsellors via the myTC platform, the itineraries took around a year to develop, and have been pilot tested by an exclusive group of around 80 agents.
Among that pilot group was Vanessa de Vere, who said the response to the new feature "has been amazing." Vanessa cited one specific example of a new client who booked a complex New Zealand holiday immediately after being shown the itinerary on the myTC platform.
The platform's chief technology officer, Jon Bauer, said the itineraries "represent another step forward in how we use technology to enhance the personal touch that our Travel Counsellors offer.
"By reimagining traditional itineraries as dynamic, content-rich journeys, we’re not only improving customer engagement but also giving our business owners back valuable time, enabling them to focus on what they do best - building strong, lasting relationships with their customers and clients."
Travel Counsellors promised further tech updates when it acquired Planisto in early 2024; that acquisition was instrumental in developing and rolling out the new interactive itineraries.
