Agents get early access to Trafalgar's inaugural river cruise programme in 2026, and could win a cruise of their own and earn instant a £50 booking incentive with every booking
After nearly 80 years of providing guided tours on land, Trafalgar will bring its offerings on board along European rivers from April 11th, 2026.
Agents get priority access to selling the inaugural programme ahead of the public booking window opening in due course.
Melissa DaSilva, TTC Tour Brands' deputy CEO, explained the brand's thinking behind expanding to river cruise. "Our strategy is simple: unlock the best of Europe’s rivers through trusted Trafalgar touchpoints. These include our much-loved ‘Be My Guest’ and 'MAKE TRAVEL MATTER™' Experiences, which will give travellers a fun, new way to river cruise that is as enriching as it is responsible. And oh yes, giving agents the chance to sell it first."
Along with priority booking, agents booking any of the river cruises by June 30th, 2025 will be entered into a prize draw, the winner of which will win a Trafalgar river cruise in 2026, excluding flights.
Those not lucky enough to win can still benefit from a £50 Lifestyle voucher with every river cruise booking in the same period.
Melissa concluded, "Agents who have supported Trafalgar for years can be confident in the river cruise experience we’re creating. We can’t wait to share that same feeling of ease and comfort, local connection and joy of discovery we’re going to bring to Europe’s rivers aboard our two beautiful ships, the Trafalgar Reverie and Trafalgar Verity."
