The ski provider is encouraging agents to look beyond lates and begin promoting advance winter 2025/26 sales as sales & marketing director Laura Hazell reports "a marked trend for skiers to book their ski holidays well in advance"
That's in spite of select Ski Beat lates starting from £639 per person based on a week's catered, self-drive stay at Chalet Perdrix in La Rosiere on April 12th, 2025, with flight-inclusive options from £859.
Continuing, Laura said, "It is clear that our guests don’t want to miss out on the important elements of their ski holidays, and are prepared to commit well in advance to get them."
Ski Beat has also reported British guests' fondness for high-altitude ski resorts, reliable snow-sure conditions and, unsurprisingly, nearby après ski.
The top sellers among those advance 2025/26 sales are for mid-week breaks and skiers returning from the February half-term already committing to book for the same half-term break next year.
