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Serenity Holidays celebrates "fantastic" start to 2025

Kicking off the year with seven consumer events and two trade events (including Travel Bulletin's Africa Showcase in Basingstoke), Serenity Holidays' head of trade relations Hayley Smith said the operator is "excited to build on this momentum"

Peaks campaigns across all five Serenity Holidays brands (The Gambia Experience, Cape Verde Experience, Goa Experience, Corsican Places and Sardinian Places) saw notable success during the turn-of-year period.

Agents were offered an exclusive £100 discount on The Gambia, Cape Verde and Goa bookings, doubling to £200 off July and August breaks to Sardinia and Corsica. A trade-exclusive booking competition also offers agents the chance to win one of five prizes, including a £100 Love2shop voucher and a luxury afternoon tea experience.

Continuing, Hayley said, "We’ve had a fantastic start to 2025 engaging with so many incredible travel agent partners. The enthusiasm and interest in our products have been great, particularly for Corsica and Sardinia. We’re excited to build on this momentum and continue working closely with our valued agents throughout the year."