Secret Atlas is celebrating the start of its Arctic cruise season with a new brand identity and website, which hopes to streamline the booking process for agents
Co-founder Michele D'Agostino hopes the brand refresh "inspire[s] and inform[s], making the journey to joining an Expedition Micro Cruise as exciting as the voyage itself."
The new website embeds an upgraded booking system, which makes booking and managing reservations easier than ever, showcasing the expedition micro cruise experience in all its glory.
A wider range of written and visual content is also hosted on the site, including an Explorer's Handbook area, which hosts guides to each of the expedition cruise line's destinations.
Nick Steyn, from branding agency Anew, spearheaded the rebrand. "We were tasked with communicating the Secret Atlas story, conveying the benefits of their micro size, pioneering spirit, authenticity, personality, and uniqueness... we wanted the design to embody the rational historical narrative and powerful emotive narrative found on a Secret Atlas expedition and the unique way Secret Atlas encourage us to see the world."
