cruise.co.uk's annual research has revealed that 5% of cruise passengers sail solo
70% of those solo cruisers are a satisfied bunch, saying they are likely to recommend a solo sailing to friends, family and colleagues.
Across solo and non-solo cruise guests, 69% and 65% ranked price as a nine or 10 out of 10 in terms of importance when considering a cruise, trumping to itinerary (63% and 62%), cabin (49% and 54%) and onboard facilities (45% and 52%).
Tony Andrews, cruise.co.uk's managing director, suggested that "affordability and the destinations visited are key drivers for this [solo] market.
"As the popularity of cruise continues to grow across the board, we expect cruise lines to further cater to this growing segment, with more tailored offerings and competitive pricing."
Other recent cruise.co.uk research found that over half of new-to-cruise holidaymakers are looking to spend more of their holidays on a cruise and labelled sentiment towards AI in travel is "mixed".
