M&S Bank has revealed that as many as a quarter of millennials admit to choosing destinations solely based on how attractive the resulting pictures will be, compared to just one in twenty of the over-50s surveyed.
It seems that keeping up appearances comes at a price, as one in ten have forked out on business class flights, a further 11% want a boutique hotel, and 8% would not book a holiday unless it was close to a Michelin star restaurant.
The study of 2,000 Brits of all ages, uncovered a list of 30 Instagrammable holiday ?must-haves? for millennials, including gyms (11%), local artisan delicacies (18%), yoga retreats (8%), and boozefree drink options (12%).
Temples (16%) and volcanoes (14%) made the list of essential sights to see, along with balconies with sea views (32%), palm trees (26%), and bustling street markets (16%).
While on their holiday, millennials will spend two hours a day on their own social posts, taking shots and videos, as well as editing and posting.
Additionally, the research found the average millennial will spend three hours a day in the run up to booking a holiday looking for travel inspiration on social media channels.
?Our research has confirmed that social media is having an undeniable impact on how we plan, budget and experience our holidays today. From where we go, to what we do when we get there, the hashtag holiday is more prevalent than ever before,? said Liam O?Hara, head of network and bureaux, M&S Bank, of the study. ?That?s why it?s even more important for Brits to do their research when purchasing travel money and shop around for a provider that offers competitive exchange rates and the convenience of collecting their currency at a bureau, or a store close to them.?
