Celebrity Cruises Celebrity Edge

Celebrity Cruises launches new pricing structure 'Sail Your Way'

Celebrity Cruises has announced the launch of ‘Sail Your Way’ - a new always-on campaign that lets guests select from a choice of onboard benefits to personalising their cruise experience.

It is launching on November 19, in line with WAVE.

It has been designed in response to feedback from guests who have asked for more flexibility when choosing their cruise holiday. Guests are now able to select the perks they want to create their holiday from a choice of onboard credit, drinks packages, Wi-Fi and gratuities.

For the first time, the three packages are available to all guests from Inside to AquaClass staterooms. 

'Sail All Included' offers the greatest convenience when onboard, all four perks (premium drinks packages, gratuities, unlimited Wi-Fi & $300 to spend onboard) are added.  Suite Class guests automatically receive this package as standard.

With ‘Sail Plus', guests can add two perks to their booking, choosing from classic drinks packages, gratuities, unlimited Wi-Fi or $300 to spend onboard.   

‘Sail' is the lowest available fare with no extras.

Between November 19 and March 3, all additional guests (third, fourth, and fifth) will receive a 50% saving on the cruise fare.

Jo Rzymowska, vice president & managing director, UK & Ireland and Asia - Celebrity Cruises, said: "Sail Your Way gives guests the ultimate choice, flexibility and value when booking their holiday. We’ve listened to guest feedback and decided to give them the power of choice to curate and personalise their perfect holiday. We have also extended this offer to Inside staterooms, previously only available to OceanView and above, to ensure this is truly inclusive.

“We’re particularly proud of our ‘Sail All Included’ package as it reflects the touches of modern luxury that are at the very heart of our brand. We’re confident this truly luxurious offering will become a popular selling tool for agents as we know that guests love the convenience of having everything looked after from the moment they step aboard. Plus with $300 onboard spending included, it sets you up to have a holiday packed full of wonderful experiences!”

The cruise line will support the launch with a whole range of training assets and collateral created for travel partners. From a new selling guide, toolkit collection, social assets and even dedicated flyers for both home workers and call centres will be available on Celebrity Central. A dedicated ‘Sail Your Way’ video will also be available for agents, highlighting the key offers and benefits for guests.

A new module on Celebrity Passport will also be introduced to encourage partners to learn about the new pricing structure, with webinars and Facebook Live sessions also available.

Visit www.celebritycentral.co.uk for more information.

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