New Dubai and Beyond package options celebrate the operator's 37% year-on-year spike in bookings for the Emirate
The 37% spike was recorded between April 2024 and March 2025, with almost one in every two bookings (49%) coming from families.
Head of ground products Parul Jadav reported, "Dubai continues to cement its reputation as a top-tier destination for UK travellers, especially families looking for a blend of sunshine, luxury, and a warm welcome."
The new package range, developed in response to the popularity reported over the last year, features twin centres with nearby emirates, including Abu Dhabi and Fujairah—the former of which has seen a 137% increase in passenger numbers. Parul promised "great value and flexibility for customers" with each new package.
