This years WTM will see the UK launch of Vegas Interactive, Las Vegas?s new innovative trade show booth technology, which will feature an interactive video wall that allows users to access detailed information about hotel and event spaces through the power of touch-screen technology.
The showcase will be the first time the trade show technology has been used outside of the US, following the unveiling of the stand at IMEX America in Las Vegas last month.
Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA), said: ?Our new trade show booth creates a unique and memorable brand connection to Vegas. The technology allows travel professionals who plan or sell leisure vacations, business meetings and events to better understand what the destination has to offer.?
Vegas Interactive features four, 55-inch touch screens with more than 4,000 pieces of content including 360-degree videos, time lapse photography and still images for guests to experience the destination through an interactive map.
Each resort, venue or attraction is designed to showcase dining options, room product, amenities, entertainment, meeting space, event venues and more.
The LVCVA developed the trade show booth over the past year in partnership with Inhance Digital, a leader in the technology industry.Aside from being scalable from an interactive wall mural to an individual touch screen device, the trade show booth?s interactive map has the capability to be versatile and mobile. It was created to be used at events of any size, in any location all around the world. For international events, the intuitive design of the booth paired with the imaged-based content eliminates the need to translate pages of text depending on the location and audience.
