Travel Opinions

‘The Future of Travel: how brands can make the right connection’ by Pippa Glucklich, Starcom

By 2027 it’s predicted that one in nine will work in the travel and tourism sector – globally, that’s 380 million people. Travel means a lot to us today and it’s safe to expect it will mean even more tomorrow.

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‘Understanding the psychology of your customer’ by Ross Matthews, icelolly.com

Understanding the psychology of your consumer is incredibly important for all online platforms, especially in the travel sector – which, as we all know, is so heavily influenced by both economic and emotional factors.

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‘Hyper-connected travellers need a holiday too’ by Christopher Baldwin, Selligent

A new wave of hyper-connected travellers are leaving an ever-increasing data footprint as they research travel-related services and products online and offline.

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‘Consumers are protected… but what about the risk carried by OTAs?’ by Eduardo Barreto, SafeCharge

Digital travel sales are expected to reach a staggering USD $817 billion by 2020. Driven by a desire for convenience, fast access to cheap deals and the confidence that comes with ATOL protection, people are more than happy to book a holiday on their laptop or their mobile.

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‘Top tips on how to combine a business trip to a new city with sight-seeing’ by Gail Banim, Staycity Aparthotels

Life is extremely fast-paced and stressful at the best of times, but when international travel is a mandatory element of your job role it can be tricky to try and appreciate the new cities and locations you are sent to with work. It doesn’t need to be this way.

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