Travel Opinions
Ian Simpson, MD at Catalogues 4 Business, explains why we should ignore the digital evangelists when it comes to marketing Our recent 'Channel Vision' study of 123 businesses found that more than half believe it isn't appropriate to have a catalogue. Interestingly a good tranche of these were drawn from the travel industry which has historically been a big user of catalogues. The research found that instead, businesses in the sector are focusing their efforts and resources on e-commerce.
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- Raphael Bejar, founder and CEO of AirSavings, highlights how tech-savvy air passengers want more and are getting more from their airlines
- Emma and Deborah Barnett, co-founders of Tots Too offer advice to families travelling with children
- Richard Anson, founder and chief executive of Reevoo, looks at the potential of consumer reviews for the travel industry
- Harold Burke, sales and marketing director at Grand UK Holidays, offers his top ten tips for selling to the over-55s market





Our recent 'Channel Vision' study of 123 businesses found that more than half believe it isn't appropriate to have a catalogue. Interestingly a good tranche of these were drawn from the travel industry which has historically been a big user of catalogues. The research found that instead, businesses in the sector are focusing their efforts and resources on e-commerce.
People aged 65+ and those with pre-existing medical conditions are struggling to find travel insurance at the time of travel. Those that do find travel insurance often end up paying over the odds. 
"You are only as smart as your dumbest competitor" – this truism cuts across every industry and has stood the test of time. When one competitor panics and cuts prices, it often leads to a downward price spiral whereby others are compelled to cut prices or risk losing market share and revenue. Low prices are great for customers but for businesses, they are often the path to mutually assured destruction and long-term losses.

