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Travel Opinions

Ian Simpson, MD at Catalogues 4 Business, explains why we should ignore the digital evangelists when it comes to marketing

ian simpson1Our recent 'Channel Vision' study of 123 businesses found that more than half believe it isn't appropriate to have a catalogue. Interestingly a good tranche of these were drawn from the travel industry which has historically been a big user of catalogues. The research found that instead, businesses in the sector are focusing their efforts and resources on e-commerce.

 

Ian Jennings, founder and managing director of travel insurance company Explorer Travel Insurance, shares his top tips on finding the best insurance deal to meet all circumstances

ian jenningsPeople aged 65+ and those with pre-existing medical conditions are struggling to find travel insurance at the time of travel. Those that do find travel insurance often end up paying over the odds. 

 

Hal Stokes, social media director of Essence explains how to mobilise social media in the travel industry

Hal

The way consumers purchase travel and holidays has changed radically. Gone are the days of going into your local travel agent and picking up a brochure, now, for many people, booking a holiday takes place entirely online. For travel agents this represents a huge mind-set shift in how they reach and communicate with consumers and establishing an online presence is crucial.

 

Danny Bryer, director of sales, marketing & revenue for the Protea Hospitality Group says it’s time to rethink South Africa’s destination marketing strategy

South Africa should take its place in the international tourism arena as a destination of choice; not stand cap in hand asking travellers to visit because it's a 'cheap' long-haul destination.

 

The War Is Over and You Won: Bill Kotrba, director of Industry Strategy, JDA Pricing & Revenue Management highlights how price optimisation is the way forward

Bill_Kotrba_Headshot"You are only as smart as your dumbest competitor" – this truism cuts across every industry and has stood the test of time. When one competitor panics and cuts prices, it often leads to a downward price spiral whereby others are compelled to cut prices or risk losing market share and revenue. Low prices are great for customers but for businesses, they are often the path to mutually assured destruction and long-term losses.

 
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