Travel Opinions

‘AI is coming to the business of travel and here’s how…’ by Jeremy Miller, Sentient Technologies

According to IDC Futurescape, 75% of developer teams will use AI technology in one or more business applications or services by 2018 - this includes businesses in the travel industry.

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‘How to maximise travel e-commerce sales with neuroscience’ by Philippe Aimé, Convertize

Recent years have seen an ongoing rise in customers looking to book their travel online, with last year seeing 76% of Brits booking their holidays on digital platforms.

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‘Keeping grounded: why airlines are investing in the airport’ by Errol McGlothan, Airport Lounge Development

The airline industry is increasingly dynamic and competitive. Within recent weeks, Monarch, Alitalia and Air Berlin have collapsed, yet we’ve seen Thomas Cook, Jet Airways and Wizz Air all investing in new services. Norwegian has introduced lower cost fares to long haul destinations but has been impacted by rising costs.

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‘Tips for launching a travel referral programme: harnessing post holiday goodwill’ by Andy Cockburn, Mention Me

As the end of the school holiday beckons, now is the time to be taking stock, planning, and capitalising on your customer’s post summer holiday goodwill, and working towards ways to retain, develop and invest in those customer relationships.

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'The on-demand traveller: how data is changing air travel expectations’ by John Grant, OAG

Generation Z: raised with technology, fully mobile-native, and the owners of multiple devices - these individuals have an ‘I want it now’ attitude.

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