Digital has undoubtedly played a huge role in streamlining and enhancing modern travellers? journeys, largely fuelled by data.

We recently ran a survey that revealed Britons would be happy to spend anywhere between ?65 and ?160 per night for a break in the UK ? but there?s a wide variety of affordable accommodation on offer allowing Britons to spend their money elsewhere. 

Laying by the pool or lounging on holiday gives you the chance to do a quick and simple financial MOT ? follow these steps and you could save yourself hundreds.

A fast, reliable website is vital. There?s no skirting around it ? you can quickly lose customers if performance monitoring drops off the priority list and your website runs slowly, particularly when promotions or summer sales are running.

By 2027 it?s predicted that one in nine will work in the travel and tourism sector ? globally, that?s 380 million people. Travel means a lot to us today and it?s safe to expect it will mean even more tomorrow.

Understanding the psychology of your consumer is incredibly important for all online platforms, especially in the travel sector ? which, as we all know, is so heavily influenced by both economic and emotional factors.