Travel Bulletin - Travel Opinions

2011 travel predictions from industry experts

We asked a selection of industry experts for their thoughts and predictions for the year ahead. Heres what they had to say...

Chris Steele from Koko Digital looks at how more travel companies are turning to viral marketing to raise brand awareness

More and more travel companies are turning to viral marketing, also known as ?buzz marketing?, as an option for raising brand awareness quickly and generating traffic to their websites. Equally though, the term is as vague, mysterious and terrifying as ?social media? for many business owners and directors in the sector.

Hiedi Hutchinson from Imaginative Traveller looks at the increase in solo adventure travel

?When it comes to choosing where to escape to, inspiring shows such as Ewan McGregor?s Long Way Round and Comic Relief?s ongoing celebrity challenges have had a dramatic impact on travel styles in recent years, helping ensure adventure travel is increasingly on the holiday map.

Oliver Broad, director of Robert Broad Travel, Staffs, and the new chair of AITO Specialist Travel Agents, outlines the strong position of independent travel agents going into 2011

Looking back, 2010 was a trying year for the travel industry with the likes of the ash cloud, BA strikes, riots in Greece and trouble in Thailand coming on top of the effects of the recession. Yet against this backdrop, independent travel agents have been experiencing a renaissance.

Over 50s travellers: the new experience collectors? by Maia Honan from Positive Thinking

We are continuing to see a new trend emerging in the travel market; the surfacing of a?group who have been brought up to wait until they could afford the good things in life, and who by consequence are now having some of the most exciting experiences of their lives.??

Ashley Dellow, head of retail sales at Leger Holidays, shares his views on the tough times ahead and how he thinks the travel industry will survive.

There?s no doubt about it, 2011 will be a tough year for businesses across the UK. With government cutbacks and talks of a double-dip recession, consumer confidence and spending looks set to remain low.?

Debbie Skyrme on behalf of Cornish Horizons (Holiday Cottages) takes a look at people's holiday expectations

?My accommodation was wonderful, but I have to complain about the beach changing size every day. We didn?t know where to lay our towels.? As office manager of a holiday letting agency, I can fix a lot of things in my job, but sadly not even I can stop the tide!

Travel Opinions

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