In my last article I left you with the scenario where a customer has objected to your suggested travel solution of a week in the Venice Hilton, by claiming that it was not right because it wasnt on the main island. Now, it might well be that this customer is telling no more than the truth and so, if you come up with a similar kind of hotel on the main island then that will be acceptable and you can proceed. Obviously, when you were investigating your customers needs you didnt find out that a hotel on the main island was what was needed.