Oman Air launches brand new Economy, Business and First Class cabins aboard new A330-300

Oman Air’s brand new First Class Mini Suite is launched this week, together with new Business and Economy class seats, menus and uniforms, when the airline’s new three-class Airbus A330-300 is unveiled.

The three-class service will be introduced to a range of routes across Europe and Asia, including non-stop direct flights between Muscat and London Heathrow.

The First Class Mini Suite feature an 82-inch long, fully-flat bed within a pitch of 85.5 inches, a seat width of 25.5 inches, electrically-operated backrest, leg rest and seat depth controls, and an eight-point massage system and six seats in the First Class cabin. In addition, each First Class seat offers a 23-inch in-flight entertainment (IFE) monitor, a wireless IFE handset, a backup IFE handset, two USB ports, an Ethernet socket (RJ45), an audio and video assumption (RCA) plug and a PC power outlet.The 77.5-inch long, lie-flat Business Class seat with a pitch of 82 inches is 22 inches wide and offers electrically-controlled backrest, leg rest and seat depth.

Oman Air’s Chairman, His Excellency Ahmed bin Abdulnabi Macki, says: “The introduction of our brand new First Class, Business Class and Economy Class cabins, together with the expansion of our international fleet, illustrates our commitment to offering unbeatable levels of quality, value and choice for all our customers across all areas of our business. These new products are an important and very visible part of Oman Air’s strategic growth and we look forward to introducing more routes, more aircraft and more products going forward.”

Oman Air’s chief executive officer, Peter Hill, adds: “We’re excited about bringing this industry-leading concept to our customers. The centerpiece of the new Airbus A330-300 cabin is our new First Class seat, which marks a further milestone in Oman Air's ongoing drive for quality and comfort. Indeed, the new seat sets a new standard for individual travel in an exclusive inflight environment, all of which will create an exceptional First Class experience. With our Business Class product that provides our customers with a supremely comfortable and relaxing lie-flat seat, as well as state-of-the-art inflight entertainment and one of the most spacious Economy Class cabins on the market, we are putting ourselves way ahead of many of our competitors.”

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The first-ever study into Middle East gay travel unveiled at WTM

The first-ever study into gay travel to the Middle East will be unveiled at World Travel Market 2009.

Out Now Consulting will reveal the findings of its study into GLBT (gay, lesbian and bisexual and transgender) tourism to Tel Aviv during its session on gay marketing - The Gay Marketing Puzzle - Solved by Out Now at WTM .

In a region not usually associated with GLBT travel, Tel Aviv is now putting in place various strategic steps to develop a campaign that extends its reach and broadens its appeal to lesbians and gay men as a tourism destination.

The gay tourism marketing strategy of Tel Aviv will be discussed, along with the presentation of findings from a gay market research study currently underway, testing the attitudes and opinions of gay consumers in three regions - New York City, UK and Germany - about the prospects of Tel Aviv becoming the new 'hot' gay travel ticket.

Out Now Consulting Founder and Chief Executive Ian Johnson and Tel Aviv City Council Member Yaniv Waizman, who is responsible for the city’s tourism portfolio, will discuss the study and advise delegates on gay marketing strategies.

"We thought it was very important to start our gay market development plans with the best possible insight," says Waizman. "That is why our first step has to be market research, to discover the current positioning of Tel Aviv in the minds of the gay and lesbian travel audience.“

Johnson said: "Tel Aviv is a destination that many gays and lesbians do not immediately think of when planning their next vacation.” "Yet as a gay targeted destination, the city has world-class tourism options to offer to gay and lesbian travellers. It is also a city that comes with a lot of history - cultural, religious and political,” he added.

Johnson said the preliminary results reveal a big gap between certain perceptions and reality when it comes to Tel Aviv. "The early results are quite revealing. They show significant divergence between what gay and lesbian people think Tel Aviv is like, compared to a quite different reality on several key points," Johnson said.

"This new research will make for much better informed strategic marketing decisions for the destination."

The final report will be unveiled at The Gay Marketing Puzzle - Solved by Out Now at WTM at World Travel Market, ExCel - London at 11am on November 11, 2009.

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