Younger travellers are embracing cruise

In tandem with encouraging statistics that younger demographics are increasingly turning to travel professionals to book their holidays, the ABTA Holiday Habits survey further found that younger travellers are continuing to embrace cruise holidays more than any other age group.

More than a quarter (28%) of survey respondents aged 18-34 have taken a cruise in the last 12 months, an increase of 6% on 2018. In comparison, 38% of people aged over 65 have been on a cruise in the past year, but this is an increase of only 2% on last year's survey.

The increased diversity of the cruise market has contributed to the rise in younger travellers taking to the water for their holidays, with a wider range of itineraries and themed trips diversifying the cruise sector. According to the survey, 27% of 25-35-year-olds who are interested in going on a cruise are interested in an expedition trip, such as a voyage taking in the Northern Lights or the Antarctic. Other types of cruises which are of interest to holidaymakers aged 18-34 include a wellness or foodie cruise (each at 21%). On-board activities such as yoga, mental wellbeing workshops and massages appeal to younger travellers seeking wellness cruises, while food-lovers said cookery demonstrations and wine-tasting experiences appealed, along with menus offering vegetarian or vegan options.

Shorter cruises are more popular with younger travellers than older travellers - 33% of 18-34-year-olds are interested in a three- to five-day itinerary, compared to the average of 22%. The ABTA statement said that this could reflect a desire for flexibility and providing a "taster" for those who have never been on a cruise before. Cruise operators offering short breaks incorporating events such as retro-themed parties or floating music festivals are likely to appeal to younger travellers, the report concluded.

Among the older age groups, people aged 55-64 are more likely to book adults-only cruises, with 50% aged 65 and over interested in river cruises. However, the traditional ocean cruise remains popular with this age group at 64%. Additionally, older travellers prefer longer voyages with 40% of those aged 55 and over wanting a 14-day cruise, compared to the 34% average. Seven days is the most popular cruise duration among all age groups at 45%.

For more report findings go to www.abta.com/holidayhabits2019


More News...

Lufthansa reinstates serv…

Lufthansa reinstates services to Germany from three UK airports

Travellers from The Midlands will now be able to take Lufthansa’s daily service to Munich with return fares starting from £91.56per person. 

Emirates announces second…

Emirates announces second daily A380 service to London Heathrow

Emirates has announced the introduction of a second daily A380 service to London Heathrow, serving market demand and offering customers more travel options. 

G Adventures launches Boo…

G Adventures launches Book your Bubble collection

G Adventures has released a programme of 80 tours that provide additional benefits over and above those they would normally receive when booking private small group travel.

Latest lockdown adds more…

Latest lockdown adds more uncertainty for British domestic tourism: GlobalData

The latest lockdown in Greater Manchester and parts of Lancashire and West Yorkshire after a spike in COVID-19 cases has added more uncertainty to British domestic tourism, according to Ben...

Dominica opens borders to…

Dominica opens borders to international tourists on August 7

Dominica will reopen its borders to international tourists on August 7.

Celestyal Cruises extends…

Celestyal Cruises extends its ‘Escape to the Future’ offer

Celestyal Cruises has extended its ‘Escape to the Future’ offer until September 30.

Eastern Airways start dai…

Eastern Airways start daily flights to Newquay for the rest of 2020

Teesside International Airport has announced that Eastern Airways’ twice-weekly services to Cornwall Airport, Newquay will now run all year round, and the Dublin service will start from September 25, flying...

DFDS ferry service restar…

DFDS ferry service restarts from the Port of Tyne

The DFDS ferry service from the Port of Tyne has resumed.

Royal Caribbean Group ext…

Royal Caribbean Group extends suspension of cruising until September 30

Royal Caribbean Group has further extended the suspension of sailings to include cruises departing on or before September 30, 2020.

CAYO Exclusive Resort and…

CAYO Exclusive Resort and Spa opens its doors to guests tomorrow

CAYO Exclusive Resort and Spa, on the Greek island of Crete opens tomorrow.

Spanish Tourist Office (U…

Spanish Tourist Office (UK) outlines COVID-19 statistics

Following the UK’s Foreign & Commonwealth Office advice against all but essential travel to Spain, Javier Piñanes, director of the Spanish Tourist Office in the UK, outlines the latest coronavirus...

Sun Siyam Resorts launch …

Sun Siyam Resorts launch new rates for UK travel agents

Sun Siyam Resorts, the Maldivian luxury hotels and resorts brand, has announced new rates for UK-based travel agents.

Prev Next

twn Are you sure that you want to switch to desktop version?